Brand Identity Mastery Course
Numerique
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Numerique
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
Learn the ABCs of RGB
Demystify the visual magic behind color and start to truly understand it. Learn how color works and how to use it the right way.
Pair colors with confidence
Stop getting lost in the color picker. Feel confident about your color choices and be comfortable using any hue you’d like.
Learn while you work
Follow along with Greg’s project-based course and learn, step-by-step, how to build your own, unique color palettes.
what you get
What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
About Course
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What I will learn?
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- Rutrum sapiena
Course Curriculum
Module 01: Welcome
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Welcome
00:00 -
Course Overview
00:00 -
Introduction To Instructors
00:00
Module 02: Branding Building Blocks
In this module, you will be introduced to the concept of branding together with the course project. You will learn about the importance of brand marketing strategies, brand management, and why successful companies pay attention to their visual identity. The steps involved in building a successful brand will also be introduced.
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Basics of Brand Identity
00:00 -
Brand Identity Fundamental Principles
00:00 -
The evolution of branding
00:00 -
Branding Strategy
00:00 -
Creating A Brand Persona and Voice
00:00 -
Logo design style
00:00
Module 03: Brand Identity Process
Have you ever seen a big brand without an identity? No? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. This module guide will teach you everything you need to know to design the perfect logo for you and your business. From defining your brand’s identity and understanding what makes a great logo, to making the right design choices and navigating the design process, all leading on to learn how to design a logo.
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Brand Building Process
00:00 -
Closing a Brand design project
00:00 -
Getting Clients
00:00 -
Conducting Brand research
00:00 -
Clarifying strategy
00:00 -
Designing identity
00:00 -
Creating Brand touchpoints
00:00 -
Managing assets
00:00 -
Brand Positioning
00:00 -
Brand Identity Process Checklist
00:00 -
Launching Your Brand
00:00 -
Measuring Brand Success
00:00
Module 04: Building a Brand Identity
In this module, we will cover the packaging of a logo design from the process of presenting and delivering the logo design to the client in a professional manner. To prepare it for sharing for the application in the various touchpoints.
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Working with a creative brief
00:00 -
Draft LessonLogo design brief [template]
00:00 -
Psychology of Logo Design
00:00 -
Colour Psychology of Logo Design
00:00 -
40 Logo colour combinations to inspire your logo design
00:00 -
Typography in Brand Identity
00:00 -
Logotype kit [Download]
00:00 -
Icons, Elements & Negative Space
00:00 -
Golden Ratio in Logo Design
00:00 -
Logo Animation: After Effects
00:00 -
Draft LessonLogo design presentation
00:00 -
Intellectual Property Considerations
00:00
Module 05: Brand Touch Points
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Brand identity with collaterals
00:00 -
Managing brand assets
00:00 -
Establish Brand Style Guideline
00:00 -
Brand style guide
00:00 -
Sample Brand Style Guide [Download]
00:00 -
Brand style guide template
00:00 -
Resource Packaging & Presentation
00:00 -
Preparing files for print & web
00:00
Module 06: Pricing
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Psychology of Pricing
00:00
Module 07: Brand Management & Growth Strategy
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Branding Package
00:00 -
Brand management fundamentals
00:00 -
Managing Brand Equity
00:00 -
Brand Architecture
00:00 -
Developing a brand strategy
00:00 -
Brand Strategies and Client Communication Templates
00:00 -
Understanding brand experience
00:00 -
Positioning your brand for growth
00:00 -
Rebranding Plan & Strategy
00:00 -
The future of Branding
00:00
Student Ratings & Reviews
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1. PPC audit
services
services
2. Remarketing
services
services
3. Geofencing ad
services
services
4.Social media
ad services
ad services
1. PPC audit
services
services
PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
2. Remarketing
services
services
Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
3. Geofencing ad
services
services
Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
4.Social media
ad services
ad services
Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
Meet Your Instructors
Paul Simiyu
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
Paul Simiyu
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
COURSE REVIEW
Why paid search Ads can bring in the numbers
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
Zarra Home
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
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what's inside
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Free
Free access this course
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LevelIntermediate
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